Muoy Khamwichai is another one of those conservation heroes. She worked for years in the abusive elephant riding, circus tricks and captivity industry. Then she approached the world famous Lek Chailert to try and find a better way. Now she offers daily “Pamper a Pachyderm” programs to happy elephants and tourists, in the lush tropical mountain paradise one hour north of Chiang Mai. A MUST for any animal lovers traveling in Thailand!